Communication.
Consulting.
Events.

We handle communication and PR for Riese & Müller in the Italian market, building long-term product positioning through a mix of paid and organic channels. The activity includes display campaigns on Bikeitalia, featured products in organic content, and direct contact with consumers at the Cycle Tourism Show in Padua.

For the Dutch tour operator specialized in boat-and-bike cycling holidays, we curated the market entry strategy, branding and communication. The activity included promotion of cycling holiday packages through communication on Bikeitalia, alongside direct contact with consumers at the Cycle Tourism Show.

We conceived, wrote, designed and launched "The Complete Guide to Indoor Cycling" in partnership with Elite — full ownership of content, design and promotion. 54 pages covering everything needed to train on a smart trainer: picking the right model, setting up the space, building a personalized plan, and getting the most out of app and device connectivity. We extended its reach by repurposing 6 key content pieces and free training tables, each driving downloads of the full guide. We reinforced the launch with two personalized emails, deepening community engagement.
Ebook ↗

Bosch branded the entire bicycle parking area of the Cycle Tourism Fair, a space we've always treated as a priority: our venues are chosen for proximity to a railway station, so visitors can arrive by train and continue by bike. The parking area carried Bosch's full visual identity, with a staffed welcome booth at the entrance for arriving cyclists. The initiative positioned Bosch as a reliable, committed partner offering a service aligned with the brand's values — while the location's high foot traffic guaranteed strong visibility throughout the event.

We designed and ran the entire talk area program for Blu in Bici in Brescia. Working with the organizers, we built a schedule of sessions consistent with the event's identity, selecting guests and topics that mattered most to the audience. We handled all guest coordination and moderated every session throughout the day, keeping the experience smooth and engaging from start to finish. We also backed the event with a Bikeitalia media partnership: dedicated content, promotion in our weekly newsletter, and visibility across all Bikeitalia social channels.

We worked with the Turkish Tourism Promotion and Development Agency (TGA) over three years to position Türkiye as a premier cycle tourism destination. The project spanned: digitizing cycling routes across gravel, road and mountain biking; producing multilingual content (English, Italian, French, German) for press kits and international media campaigns; strategic participation at the Cycle Tourism Show to build brand visibility; and organizing tailored press tours for international journalists through Türkiye's most bike-friendly regions.

Promotion of Sicily's cycle routes and services as a cycling holiday destination, both in Italy and internationally, through a mix of content, paid media and influencer engagement. Pubblication of two free, downloadable guides in five languages, backed by a display and digital communication campaign. We also managed six exploration tours with ten content creators, alongside a dedicated PR campaign.
Art & culture guide ↗ · Sport & adventure guide ↗

We've spent about a decade working with Europe's best bike hotels, territories and cycle tourism operators, gathering notes on the industry's best practices and most functional solutions. Thanks to Repower and the Dinaclub project, we turned those notes into a free ebook, "From Hotel to Bike Hotel: A Practical Guide to Conversion" — aimed at raising Italian hoteliers' expertise and driving more investment into the sector.
Ebook ↗

Bikenomist in collaboration with the city administration of Parma has kicked off a communication and awareness campaign targeting more than 70 schools in the city to implement school streets and promote active walking and bicycling. Parma Changes Space has led to the creation of branded media to set up school streets, totems bearing time directions on how to get to school, information brochures for citizens, webinars for families, participatory processes with local schools and associations, school street projects in collaboration with Arch. Matteo Dondé.

A multi-year communication and PR campaign to promote the regional cycle route both nationally and internationally. The project combined a guidebook, a short film, public presentations and influencer content creation with press conferences and conference participations, presenting the route as a success story to industry and media audiences.

Together with Selle SMP, we created "Comfort on the Road: Choosing the Right Saddle for Bike Travel." The ebook gives readers everything they need to choose the right saddle for bike travel, helping minimize discomfort and negative experiences on long rides.
Ebook ↗

Shimano Italia's new offices in Pero (Milan) became a concrete promoter of corporate mobility efficiency with the creation of a Mobility Hub. The project is part of a broader collaboration between Bikenomist and Shimano Italia to promote cycling for the home-work commute.

For Pirelli's corporate bike fleet, we designed and built the entire facility: two high-quality racks, an outdoor pump, and custom graphics for the space. The project is part of a broader collaboration between Bikenomist and Pirelli to promote bike-to-work initiatives.

The Municipality of Bologna, through Urban Center Bologna, is drafting the Biciplan, a plan to shift citizens' mobility habits toward greater bicycle use, making Bologna a more hospitable and safer city for everyone. Design team: Polinomia Srl (project manager), arch. Matteo Dondè (designer), Teresa Cardona (graphic editing, communication), Andrea Mariotto (participatory process), Paolo Pinzuti / Bikenomist (communication).

We organize and run theoretical and practical courses covering bike mechanics, biomechanics and training. More than 12,000 people have already chosen our courses.

We produced a 200-page cycling tourism guide covering 500 km of cycle routes in Marmaris province, Turkey, published in five languages: Turkish, German, English, French and Italian.

In partnership with Catalunya Experience, we published two cycling guides for holidays in Costa Brava and Costa Daurada. The guides help visitors discover an area of Catalonia that combines landscape and gastronomy, culture, history and nature — from sea to mountains, everything a cyclist could look for.
Costa Brava guide ↗ · Costa Daurada guide ↗

We promoted and positioned Green Karst, an area of Slovenia with strong appeal for outdoor tourism and active holidays. After publishing a free guide to discovering Green Karst by bike, we organized a female-only press tour and exploration tours with content creators, and supported the territory's presence at selected events in Italy.
Ebook ↗

We produced a guide to answer the many questions that come up when planning a cycling vacation on Tenerife — a destination as close to paradise as it gets.
Ebook ↗

The bicycle is one of the best ways to discover Finland in freedom: the quiet of pedaling lets you experience the landscape in tune with its surroundings, exploring enchanted places immersed in the nature that represents the country's wealth, wonder and happiness. A fitting detail: Finland has more saunas than cars — generating peace and relaxation instead of traffic and stress.
Ebook ↗

Marketing to the female cycling audience has traditionally relied on accessories and special colors. But as the segment grows, it calls for a more scientific approach — paired with language that combines technical depth with the experiential side of riding. In partnership with Liv, we created a guide to help women choose the right bike.
Ebook ↗

We organized a highly vertical conference as part of Milano Mobility Week's calendar, bringing together bike-share operators to discuss a market in constant flux — covering innovations, development incentives and new stakeholders. The event closed with a test ride inside Parco Sempione.

Metalco, a leading Italian manufacturer of street furniture, is promoting a new model of public space: school streets — areas designed to protect children during school entry and exit by creating welcoming, colorful and attractive spaces. Pubblication of an online guide for advocacy.
Ebook ↗

For the City of Cuneo, we produced two digital ghuides in four languages (Italian, English, German, French): "Discovering Cuneo and its Surroundings by Bicycle," 4 family-friendly itineraries combining slow cycling, nature and good food, and "Mediterranean Alps by Bicycle," five routes across the France-Italy border for stronger riders chasing historic climbs. Both guides were presented at the Cuneo Bike Festival with journalist Mario Calabresi, former editor of La Repubblica.
Discovering Cuneo ↗ · Discovering Cuneo (EN) ↗ · Mediterranean Alps ↗ · Mediterranean Alps (EN) ↗

We organized three editions of MobilitARS, the first symposium dedicated to the art of urban mobility management — restoring public space to its role in creating life and relationships, without losing sight of the economy, climate adaptation and urban living. MobilitARS presents approaches, tools, solutions and techniques for building the cities of the future. Focus 2021: Healthy City and Resilient City. 2022: Car-Free Cities. 2023: City 30, the Street Belongs to Everyone.

In collaboration with the Municipality of Reggio Emilia, we launched a communication and awareness campaign for students and families to promote walking and cycling. "Let's Walk," "You Take Me by Bike," and "I'll Bike There" are the claims used to counter child sedentariness, traffic and pollution — promoting kids' autonomy, air quality and psychomotor development, under the campaign banner "On Foot and On Bike, You Are a Dragon."

We conceived and delivered the Lebici Festival in Pavia: four days entirely dedicated to the bicycle, spanning pedaling events, lectures and seminars on tourism, mobility, sport, athletic training and mechanics, plus book presentations and film screenings. 35 events | 4 days | 40 speakers | 3,500 participants

As part of the European Cyclelogistics Ahead project, we organized Bikefood, a conference exploring food deliveries by bicycle — a phenomenon that has transformed Milan and given rise to new business models worth examining.

We organized and handled communication for two B2B conferences and workshops on bikenomics: Valle Camonica in 2017 and Lignano Sabbiadoro in 2018.

Commissioned under the Ministry of Environment's 2018 "National Experimental Home-School and Home-Work Active Mobility Program," Mo.Bi.Scuo.La delivered a training course on active mobility, public space and the quality of the built environment for class 3CA at the Moses Bianchi Institute in Monza. The project resulted in a communication campaign aimed at shifting and improving individual mobility habits.

We drafted the Regional Guidelines for bicycle mobility development, together with Arch. Matteo Dondè, Arch. Valerio Montieri and Arch. Paolo Gandolfi. The Guidelines translate the most advanced European strategies for urban and suburban cycling into something usable in Italy: benchmarked against the best experiences abroad, adapted to the Italian regulatory context, and packaged as both a vision of what's achievable and a concrete set of operational tools.

After a study visit to Copenhagen, we built a multi-layered narrative for different audiences, combining text, photography and video to tell the story of the Danish capital and the vision behind its development model. We captured the experience in the ebook "Copenhagen by Bike" — an invitation to discover, understand and take inspiration from a city that deserves to be a model.
Ebook ↗

To inspire Italian cycling enthusiasts, we published a complete guide to the cycling routes of southern Czechia. "Czech Republic by Bicycle" covers Southern Bohemia and Moravia — areas best traversed in a whisper, to fully appreciate the mild temperament of their people and places.
Ebook ↗

This guide is the result of a careful visit to Valencia, seen through the eyes of a traveler with no time to waste — but no appetite for the stress of trying to see everything either. The bicycle was the natural choice: a way to discover a city whose spirit feels close to our own, yet whose layout offers real inspiration for anyone who dreams of more people-friendly cities.
Ebook ↗

Commissioned by the Itria Valley G.A.L. to promote the area by bicycle, we built a campaign spanning education, media and grassroots activation — with results that reached all the way to national legislation. We ran a European roadshow, presenting the Itria Valley's cycle tourism network to local cycling associations in Bologna, Milan, Munich, Cologne and Berlin, alongside media planning in major European cycling publications. In Martina Franca, we organized a touring rally along the area's 300km of routes, drawing around 40 riders from across Italy over three days (May 30–June 1, 2015). The campaign's momentum paid off: in 2016, thanks to an incisive media push and an online petition backed by local bodies and associations, the Aqueduct Cycleway was included in Italy's Stability Law as a national priority project.

To help readers choose their first road bike or gravel bike, we published two free, downloadable guides in partnership with Wilier Triestina — regularly updated to stay current.
Gravel bike guide ↗ · Road bike guide ↗

Bicycle mobility planning is too often driven by fideistic positions that leave little room to verify whether the chosen approach actually works. A more scientific approach would deliver far better results, at far lower implementation costs. To address this gap, we partnered with French company Eco-Counter to publish "For a Scientific Approach to Bicycling," a free ebook.
Ebook ↗

We supported Nextbike's entry into the Italian market, handling public relations for brand promotion and providing support in participating in public tenders. We also managed personnel search and selection for staff operating in the Italian territory.

We curated the technical revision of the Italian translation of two of the industry's leading maintenance manuals. "The Bicycle Handbook", which has sold over one million copies worldwide, offers step-by-step guides for solving the major problems bike riders face, from choosing the right bike to replacing rear shock bushings on an MTB. "Zinn and the Art of Road Bike Maintenance" is the world's best-selling book on bicycle maintenance and repair. We edited the 500-page technical review of Leonard Zinn's work — the most comprehensive compendium of bicycle mechanics for maintaining and assembling racing and cyclocross bikes.