Thoughts on cycling, cycle tourism and the business behind it — published in English on our blog.
With 2025 coming to an end, it's time for our annual look back. There's no denying it: 2025 has been a very demanding year here at Bikenomist.
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Since people started calling entrepreneurs “startuppers,” it seems there's no way to turn an idea into a real company without investors pouring millions into your project.
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Last week I attended a tourism event in Arezzo and spoke with many tour organizers. Almost all of them told me that they now always include the bicycle in their offer.
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For some, a decline began that shows no signs of stopping; for others, growth has never halted. How the pandemic reshaped growth across different parts of the cycling business.
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This morning I passed by a vintage bike shop in my neighborhood and couldn't believe my eyes: they no longer sell bikes, only offer repairs and urban rentals.
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According to a recent study, 75% of houses in Italy are empty.
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What’s the secret ingredient that can turn any place into a magical destination for cycle tourists?It’s a question I’ve always asked myself—and one I’ve never been able to answer. That’s why I…
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There are many ways to approach a job: you can take it as just another task, or as the first step toward creating something truly grand and memorable.
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I swear: I’m firmly convinced that cyclists are one of the worst targets you can aim for.
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A few weeks ago, I spoke with the marketing manager of a bike company.
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